Thursday 5 August 2010

Inspiration for Logo/marketing





We were inspired by the now widely recognised poster 'Keep calm and move on' which was made during the Second World War to keep the people's moral up. It is now widely printed. I think it is an effective image due to it's simplicity and alternating colours. We used this as the basis for creating our Just to Say poster series.

It was difficult to create a statement which we were all satisfied addressed our work within the group show. So we put together a recording of our walk between the two venues of Just to Say. I typed this out as a transcript. It will be linked to a map on our catalogue. We felt this was an interesting approach as it develops the link between the venues very accutely which increases the likelihood of visitors viewing both shows.

Full derive transcript:

Derive statement:
Exiting the building, get your umbrellas out girls. Down to Cowgate. Derive means..Urban wander...to drift. Birds eat seeds and then they poo them out and then plants grow. I think someone should re-design umbrellas. Sometimes I shrink mine down to get through places. Definitely. A downward slope from the college to the Cowgate. Oh wow is this new? Oh I’m sorry I got stuck. Need to get my haircut. This area is so up and coming. Why don’t we get a tattoo? If I knew what I wanted then I would get one. Try and keep it under. Hasn’t rained like this in ages. Like 100. Just a template of a dress. The little teapot necklace. Exactly, it’s near the art college. It’s a shopping journey. The flag..those are kinda new. I’m inappropriately dressed for rain. Maybe we should keep walking...we’re definitely in the way. That must have been quite painful. Swimming? Twenty four hours. The money in the pocket. The record of the derive. Take number two, at the apex hotel onto the cowgate. Deep-end. It’s a cafe. Lovely. It was for shepherds to rest in when they were out in the hills. The herds being sheperdherded back in, two little dogs chasing the sheep. With the Christmas lights. Tea towel on your head- yeah that was my Grandad. Most still have the crooks. If a sheep lands on it’s back it will never be able to get up again. If it’s still got its wool. Do you think another sheep could help? Uncle and Auntie used to turn them over. Wasn’t working, just walked around and turned sheep over. Onto the Cowgate. Candlemaker row. I guess these are plumbing pipes? These are just for the gutters. Plumbing pipes are internal. Main pipe for the toilet outside which stop at each level. The bit that’s running at the top? The overflow. Go up to the right..left. Quite a drop though. Is it a working church? It’s a dentist. Yeah I love this part. What’s the art word for that? You can see the layers, what’s already been. Palamsest. Onward. The underbelly. There’s a yard area or something. Oh is that the one which burnt down? Nice. So dangerous. No not been there! Er no. You have to be quite drunk. Who are the three sisters? Dead bird. A bird eating a bird, birdism. I have this impression I always see this area in rain. Always the poor section. All the shit flows down. You will have. Can’t picture this street in the sun. Is it burlesque? Lose all spatial awareness. Peek in the hole...there’s a doorway. A lot of work to do. Like in Harry Potter. If only the spell worked. Nearly half and hour. Feels like a totally different neighbourhood. Craving a cup of tea.

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